Italy fashion brand Golden Goose Deluxe Brand continues to force in the retail industry, has recently opened a new store in Losangeles and Venice.
For
nearly a year, it's the period of Golden Goose Deluxe Brand for
business development. In December last year, the brand also came to the
Beijing Sanlitun shop, the common development of the western and Asian
market strategy also marks the original location of small fashion to a
commercial level.The Golden Goose Deluxe Brand, founded in 2000,
specializes in reworking old materials and specializing the shoes.So
Golden Goose in the technical have the possibility of positioning
high-end, with the "manual", "not exactly the same two pairs of shoes",
"old craft" and other labels, a pair of Golden Goose price can easily
reach more than 3000 yuan, the most expensive retro silver stars shoes
even tens of thousands.
But the store expansion mainly
occurred in the company to accept external investment. In February of
this year, private equity giant Carlyle capital acquired full ownership
of Golden Goose Deluxe Brand, then the brand in Italy began to expand,
the United States and other places. In September this year, the brand in
Losangeles and Venice respectively adds a new store, store layout into
more modern elements, such as curved glass display cabinets, brass or
marble mosaic floor. Losangeles has more than Venice City stores and
shops in the avant-garde, with a private locker room, each kind of
signature shoe wall display.
"The development of the
retail is the main development goal we set up with Carlyle, can help our
brand become more global and international." Said Giorgio Presca, chief
executive of the brand. He also said that the brand intends to set up
shop in Munich and Rome.
Golden Goose Deluxe Brand
currently operates 13 flagship stores in New York, SoHo, East London,
Paris, Tokyo, Beijing and Shanghai. From the current sales performance,
the market is the most prominent, then, Presca said the brand but also
to San Francisco, Miami and Losangeles.Golden Goose Deluxe Brand
accelerates the expansion of meet investor demand in.2016, Golden Goose
Deluxe Brand income was 100 million euros, operating profit of 32
million euros, of which Italy outside the overseas market with the
60%.Next, the brand will also actively develop shoes outside the
business, from the beginning of this year, the little dirty shoes brand
will be deliberately fields in the way of life.
"Our goal now is to develop the clothing business," Presca told the women's wear daily.
At
present, the brand clothing in the overall performance of more than
18%, according to Presca, the company is considering entering the next
season's fashion week.Golden Goose Deluxe Brand the official schedule is
also increasing in Russia and the Middle East business, is expected to
achieve two digit growth in 2017 sales.
